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Maria Cantarella leads the team and is is an expert in indoor play and leisure with 30+ years’ experience in launching and managing small businesses and driving significant business growth.


She is a former indoor play operator and forerunner in the UK indoor play market with the launch of an “edutainment” and “leisuretainment” concept that had a national footprint.

She is the Managing Director and co-founder of The Association of Indoor Play which she helped launch in 2020 during COVID to support indoor play operators across the United Kingdom.

Before founding her own business in the leisure sector she worked as a change management consultant, development and implementing change programmes for multinationals.

Prior to this she worked for Ogilvy & Mather and Hill & Knowlton in Milan managing the global press office for jewellers Bulgari amongst other luxury good clients.


Vesta works with a  team of seasoned professionals to provide best in class advice

Business Support

We can support you in pre-legal advice whether it be landlord negotiations, company valuation and business strategy for growth or downsizing.


Our associates have decades of experience in leadership and customer service training to optimise your Team.


HRH Accountancy, our Vesta finance partner, brings a decade of experience in the play and leisure industry to the team. Keeping your books in order is their specialty:  financial statements, budgeting, investment portfolio, cost management, credit control  and bookkeeping. 


Vesta has partnered with The Play Inspection Company for advice on upholding safety standards and industry best practices and Inspections for outdoor and indoor recreational areas.

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