Operations
Maria Cantarella is a leading expert in the indoor play and leisure industry, with over 30 years’ experience launching and managing businesses, transforming operations, and driving substantial growth across the sector.
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A former operator herself, Maria was one of the early pioneers of the UK indoor play market, introducing innovative “edutainment” and “leisuretainment” concepts that achieved national reach and helped shape today’s family leisure landscape.
She is the CEO and co-founder of The Association of Indoor Play, which she helped establish in 2020 during the COVID-19 pandemic to support operators nationwide and champion the interests of the indoor play industry across the UK.
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Before founding her own ventures in the leisure sector, Maria worked as a change management consultant, developing and delivering transformation programmes for multinational corporations. Earlier in her career, she was based in Milan with Ogilvy & Mather and Hill & Knowlton, where she managed the global press office for Bulgari and other luxury brands.
Vesta works with a team of seasoned professionals to provide best in class advice
Business Support
We can support you in pre-legal advice whether it be landlord negotiations, company valuation and business strategy for growth or downsizing.
Safety
Vesta has partnered with The Play Inspection Company for advice on upholding safety standards and industry best practices and Inspections for outdoor and indoor recreational areas.
Training & Development
Vesta's Partner is Sara Curleigh-Parsons - Rusholme Ltd
People Development, Business Coaching, Facilitation, Keynote Speakers
With over 30 years of experience in leadership development, Sara has partnered with a diverse range of clients across industries and levels, from graduate programs to C-suite executives, on a global scale.
She specialises in creating practical, engaging learning experiences that drive real change, focusing on building self-awareness, fostering collaboration, and empowering leaders to align with a clear vision.